COME ALONG WITH US
We help restaurants become profitable
Our ApproachMaguire is the FIELD MARKETING AGENCY for the locally engaged brand. Using local trade area insights, profitability analysis and proven tactics, we will build sales and traffic one DMA, one area and one restaurant at a time.
INTELLECT + DATA + DISCIPLINE = RESULTS
Welcome to your new world, restaurant marketer. It’s defined by declining traffic, margin erosion from unstable food and labor costs, and the paralyzing onslaught of digital innovation (i.e. third party delivery). In fact, there’s never been a more difficult time to get customers to your store... And it’s even harder to be profitable.
You might fear being left behind, replaced, or called out for underperformance in a multi-unit system.
But where can you turn to make sure your marketing programs create enough sustainable (and well-margined) demand?
You could add marketing staff. It’s a risky proposition, but it’s possible. Then, after the first six months are wasted on training them, the economy could be even worse. Who can predict, and who wants to have to say goodbye to that kind of investment?
You could hire a big marketing agency who claims expertise in your category, but will prioritize “great creative” over getting anything done. Unless, of course, you pay obnoxiously more for it.
Or, you could turn to Maguire Marketing, like enlightened restaurant organizations have for 20 years.
Maguire’s profit-driven planning leads to powerful field marketing programs engineered for maximum margin.
Management of Consuming-Facing Offers
Media Planning & Buying
Local Store Marketing
Financial Management of Marketing Spend
Every market across the country is unique, and not all marketing campaigns are going to have the same results based on the dynamic of each market. Understanding what makes your local market unique allows for better marketing decisions that result in profitable traffic-driving programs.
If you don’t understand how your restaurant is performing, how do you expect to develop successful marketing programs? Analyzing your sales, daypart mix and occasions provides key insights on what your consumers want and how they are using your product. This information is crucial to the success of driving sales and transactions in your restaurant.
Whether you are the market leader or a small player in the mix of restaurant choices in your area, understanding of your competition’s product, pricing and advertising is just plain smart. Be in the know of what your competition is doing or they may just steal customers away from your brand.
Marketing usually drives topline sales but at Maguire Marketing, we understand that our clients’ focus is on the bottomline. We with a Margin Model that ensures advertising deals are also profitable deals.
At Maguire Marketing, we analyze all your marketing campaigns, offers and promotions. Understanding the results of marketing campaigns provides invaluable learning that allows better marketing decisions in the future.
Marketing Communication to Restaurant Operations
Promotions are created by Marketing but Operations execution is critical! If restaurant management doesn’t know or understand marketing campaigns, they will for sure fail. MM is diligent in providing the right information at the right time to ensure all restaurant management has time to implement programs at the local level.
Local Store Marketing Programs
LSM programs are essential to assist restaurant management to grow sales and build the brand in the local community. Local Store Marketing programs range from merchandising to school lunch to B2B catering to Late Night or Kids initiatives. These materials assist restaurant management in growing their sales at the trade area level. MM has the expertise in developing successful programs for your restaurant management team