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Maguire Marketing | Field Marketing Agency for the locally engaged brand

Maguire is the field marketing agency for the enlightened restaurant brand.

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COME ALONG WITH US

We help restaurants become profitable

Our Approach

Maguire is the FIELD MARKETING AGENCY for the locally engaged brand. Using local trade area insights, profitability analysis and proven tactics, we will build sales and traffic one DMA, one area and one restaurant at a time.

INTELLECT + DATA + DISCIPLINE = RESULTS

Welcome to your new world, restaurant marketer. It’s defined by declining traffic, margin erosion from unstable food and labor costs, and the paralyzing onslaught of digital innovation (i.e. third party delivery). In fact, there’s never been a more difficult time to get customers to your store... And it’s even harder to be profitable.

You might fear being left behind, replaced, or called out for underperformance in a multi-unit system.

But where can you turn to make sure your marketing programs create enough sustainable (and well-margined) demand?

You could add marketing staff. It’s a risky proposition, but it’s possible. Then, after the first six months are wasted on training them, the economy could be even worse. Who can predict, and who wants to have to say goodbye to that kind of investment?

You could hire a big marketing agency who claims expertise in your category, but will prioritize “great creative” over getting anything done. Unless, of course, you pay obnoxiously more for it.

Or, you could turn to Maguire Marketing, like enlightened restaurant organizations have for 20 years.

Maguire’s profit-driven planning leads to powerful field marketing programs engineered for maximum margin.

Services

Strategic Leadership

Management of Consuming-Facing Offers

Media Planning & Buying

Local Store Marketing

Communications

Financial Management of Marketing Spend

Clients Include

Maguire Marketing client list

The Tools

Market Profile

Every market across the country is unique, and not all marketing campaigns are going to have the same results based on the dynamic of each market. Understanding what makes your local market unique allows for better marketing decisions that result in profitable traffic-driving programs.

Sales Analysis

If you don’t understand how your restaurant is performing, how do you expect to develop successful marketing programs? Analyzing your sales, daypart mix and occasions provides key insights on what your consumers want and how they are using your product. This information is crucial to the success of driving sales and transactions in your restaurant.

Competitive Research

Whether you are the market leader or a small player in the mix of restaurant choices in your area, understanding of your competition’s product, pricing and advertising is just plain smart. Be in the know of what your competition is doing or they may just steal customers away from your brand.

Margin Model

Marketing usually drives topline sales but at Maguire Marketing, we understand that our clients’ focus is on the bottomline. We with a Margin Model that ensures advertising deals are also profitable deals.

Marketing Analysis

At Maguire Marketing, we analyze all your marketing campaigns, offers and promotions. Understanding the results of marketing campaigns provides invaluable learning that allows better marketing decisions in the future.

Marketing Communication to Restaurant Operations

Promotions are created by Marketing but Operations execution is critical! If restaurant management doesn’t know or understand marketing campaigns, they will for sure fail. MM is diligent in providing the right information at the right time to ensure all restaurant management has time to implement programs at the local level.

Local Store Marketing Programs

LSM programs are essential to assist restaurant management to grow sales and build the brand in the local community. Local Store Marketing programs range from merchandising to school lunch to B2B catering to Late Night or Kids initiatives. These materials assist restaurant management in growing their sales at the trade area level. MM has the expertise in developing successful programs for your restaurant management team

Let's Talk

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