BACKGROUND
WHG remodeled many of their Applebee’s restaurants in WI. Late Night was also a key priority during this timeframe for the client. It was a great opportunity to execute a promotions surrounding Late Night while driving awareness of the newly remodeled restaurants.
EXECUTION
Advertised several mobile promotions 4X over twelve weeks geo-targeted to A18-34 within a
three to five mile radius of the restaurant.
SOLUTION
Execute mobile marketing promotions targeting restaurants industry personnel in the area.
RESULT
Grew Late Night sales 15% over prior year. Transactions and drink sales increased significantly due to promotions and deals offered. Frequency of current customers also
increased during the promotion.