Pizza Hut

CAMPAIGN OBJECTIVE

Drive awareness, traffic and trial of new FCD concept and products.

EXECUTION

• 6 Week Campaign
• Broad audience was 18+, Interests in
  pizza/salad/fast casual concepts
• Retargeted people that clicked and
  deployed ads to Look-a-likes

SOLUTION

Develop an acquisition FB campaign featuring salad creative and national deals. Focus on targeted demo and look-a-likes.

RESULT

• ROI was 10:1
• Campaign drove $20,840 in
  trackable online revenue
• Social engagement positive
  with 178 posts/shares
• Click thru rate .2 which is
  better than average

BACKGROUND

Client believed there was a big opportunity to grow sales by promoting Wings and Pasta in the Louisville market. He requested sales analysis and research to back-up his theory as well as a recommendation on how to promote Wings and Pasta in his market..

EXECUTION

Through analyzing sales data, it was determined that the opportunity included only Wings and not Pasta. Pasta sales mix had declined over several years and did not improve when
promoted on TV. Program was launched on TV, print, and in-store POP with a $.50 Wings offer.

SOLUTION

Gather research and analysis to guide direction on media as well as creative and offer.

RESULT

Sales grew 4% over the twelve week timeline. The promotion drove lunch sales as well as week-end Wing sales. The $.50 Wings promotion was so successful that it was launched nationally.

BACKGROUND

Pizza Hut moved an old Dine-in restaurant across town. Due to construction issues, the brand went dark for several months.

EXECUTION

Doorhang entire trade area over span of three days. One creative execution with aggressive offers and map to new location.

SOLUTION

Build awareness of the new location while changing consumer habits of going to the old location.

RESULT

Positive ROI achieved week 1:

• 46% increase in Traffic
• 36% increase in WPRA
• Ranked #1 in sales growth for the
  company