CAMPAIGN OBJECTIVE
Drive awareness, traffic and trial of new FCD concept and products.
EXECUTION
- 6 Week Campaign
- Broad audience was 18+, Interests in
pizza/salad/fast casual concepts - Retargeted people that clicked and
deployed ads to Look-a-likes
SOLUTION
Develop an acquisition FB campaign featuring salad creative and national deals. Focus on targeted demo and look-a-likes.
RESULT
- ROI was 10:1
- Campaign drove $20,840 in
trackable online revenue - Social engagement positive
with 178 posts/shares - Click thru rate .2 which is
better than average