BACKGROUND
Pizza Hut moved an old Dine-in restaurant across town. Due to construction issues, the brand went dark for several months.
EXECUTION
Doorhang entire trade area over span of three days. One creative execution with aggressive offers and map to new location.
SOLUTION
Build awareness of the new location while changing consumer habits of going to the old location.
RESULT
Positive ROI achieved week 1:
- 46% increase in Traffic
- 36% increase in WPRA
- Ranked #1 in sales growth for the
company