Location: This is a remote position; DFW Area ideal
Department: Analytics/Business Intelligence
Reports To: Leadership Team
We are seeking a data-driven and strategic Business Analytics – Marketing Analyst to join our team. The ideal candidate will leverage data and insights to optimize marketing strategies, measure campaign effectiveness, and support decision-making across the marketing organization. This role requires a strong analytical mindset, experience with marketing data platforms, and the ability to translate complex data into actionable recommendations. Restaurant and/or Franchise Marketing experience is highly preferred but not required.
About Maguire: We are a small, tight-knit marketing agency with a specialty in analytics. We support YUM Franchisees/Owners (Pizza Hut, KFC, Taco Bell) on all aspects of their business, including driving traffic & sales, pricing & offer recommendations, and local marketing initiatives (print, digital, social, 3rd part aggregators, etc.), We are a one-stop shop for our franchisee’s marketing needs where analytics play an integral part in our decision making.
Key Role and Responsibilities:
- Sales Reporting
- Weekly sales analysis and insights – Collect data from sales reporting platforms, input into usable and shareable format, provide insights on KPIs and trends
- Data Analysis & Reporting
- Analyze sales performance and trends, product mix, and campaign effectiveness using BI tools (e.g., Power BI, Tableau, Looker Studio)
- Provide insights on channel performance (email, social, in-app, 3rd party aggregators, web, in-store) using restaurant data (mix, guest check average, traffic, sales, etc.) to guide marketing strategies
- Marketing Performance Insights
- Work closely with the marketing team to evaluate local campaign performance/ROI, including insights and forward-looking recommendations
- Conduct A/B testing and other experiments to optimize promotions and messaging
- Market Research & Competitor Analysis
- Track and present business trends related to similar restaurants’ pricing and promotions strategies.
Desired skills and experience:
- Bachelor’s Degree, history of academic and professional success in analytics and problem solving, with 3-10 years of business analytics experience
- Strong analytical skills; attention to detail and ability to multi-task and function at a high level under tight deadlines
- Strong communicator with ability to collaborate across multiple facets of the business
- Strong Excel skills; e.g., SQL coding or Power BI experience
- Curious mind – naturally asks the “so what?” questions and takes the extra steps to uncover insights from the data
- Above all else, a self-starter with a positive, team-oriented attitude and sense of humor
- Restaurant or franchise marketing/analytical experience
What We Offer:
- We work with owners of Fortune 500 brands and are deeply connected to our franchisees, their goals and their businesses. Understanding the P&L, market trends, driving sales and connecting the dots is what we do!
- Competitive salary
- A collaborative and data-driven team environment
- Remote work