BACKGROUND
Client believed there was a big opportunity to grow sales by promoting Wings and Pasta in the Louisville market. He requested sales analysis and research to back-up his theory as well as a recommendation on how to promote Wings and Pasta in his market..
EXECUTION
Through analyzing sales data, it was determined that the opportunity included only Wings and not Pasta. Pasta sales mix had declined over several years and did not improve when
promoted on TV. Program was launched on TV, print, and in-store POP with a $.50 Wings offer.
SOLUTION
Gather research and analysis to guide direction on media as well as creative and offer.
RESULT
Sales grew 4% over the twelve week timeline. The promotion drove lunch sales as well as week-end Wing sales. The $.50 Wings promotion was so successful that it was launched nationally.