Maguire Marketing | Field Marketing Agency for the locally engaged brand

Maguire is the field marketing agency for the enlightened restaurant brand.

Blog

Restaurant Business Analytics – Marketing Analyst

Location: This is a remote position; DFW Area ideal

Department: Analytics/Business Intelligence

Reports To: Leadership Team

We are seeking a data-driven and strategic Business Analytics – Marketing Analyst to join our team. The ideal candidate will leverage data and insights to optimize marketing strategies, measure campaign effectiveness, and support decision-making across the marketing organization. This role requires a strong analytical mindset, experience with marketing data platforms, and the ability to translate complex data into actionable recommendations. Restaurant and/or Franchise Marketing experience is highly preferred but not required.

About Maguire: We are a small, tight-knit marketing agency with a specialty in analytics. We support YUM Franchisees/Owners (Pizza Hut, KFC, Taco Bell) on all aspects of their business, including driving traffic & sales, pricing & offer recommendations, and local marketing initiatives (print, digital, social, 3rd part aggregators, etc.), We are a one-stop shop for our franchisee’s marketing needs where analytics play an integral part in our decision making.

Key Role and Responsibilities:

  • Sales Reporting
    • Weekly sales analysis and insights – Collect data from sales reporting platforms, input into usable and shareable format, provide insights on KPIs and trends
  • Data Analysis & Reporting
    • Analyze sales performance and trends, product mix, and campaign effectiveness using BI tools (e.g., Power BI, Tableau, Looker Studio)
    • Provide insights on channel performance (email, social, in-app, 3rd party aggregators, web, in-store) using restaurant data (mix, guest check average, traffic, sales, etc.) to guide marketing strategies
  • Marketing Performance Insights
    • Work closely with the marketing team to evaluate local campaign performance/ROI, including insights and forward-looking recommendations
    • Conduct A/B testing and other experiments to optimize promotions and messaging
  • Market Research & Competitor Analysis
    • Track and present business trends related to similar restaurants’ pricing and promotions strategies.

Desired skills and experience:

  • Bachelor’s Degree, history of academic and professional success in analytics and problem solving, with 3-10 years of business analytics experience
  • Strong analytical skills; attention to detail and ability to multi-task and function at a high level under tight deadlines
  • Strong communicator with ability to collaborate across multiple facets of the business
  • Strong Excel skills; e.g., SQL coding or Power BI experience
  • Curious mind – naturally asks the “so what?” questions and takes the extra steps to uncover insights from the data
  • Above all else, a self-starter with a positive, team-oriented attitude and sense of humor
  • Restaurant or franchise marketing/analytical experience

What We Offer:

  • We work with owners of Fortune 500 brands and are deeply connected to our franchisees, their goals and their businesses. Understanding the P&L, market trends, driving sales and connecting the dots is what we do!
  • Competitive salary
  • A collaborative and data-driven team environment
  • Remote work


Drop us a message below:

Facebook Campaign Drive 10:1 ROI

Pizza Hut

CAMPAIGN OBJECTIVE

Drive awareness, traffic and trial of new FCD concept and products.

EXECUTION

  • 6 Week Campaign
  • Broad audience was 18+, Interests in
    pizza/salad/fast casual concepts
  • Retargeted people that clicked and
    deployed ads to Look-a-likes

SOLUTION

Develop an acquisition FB campaign featuring salad creative and national deals. Focus on targeted demo and look-a-likes.

RESULT

  • ROI was 10:1
  • Campaign drove $20,840 in
    trackable online revenue
  • Social engagement positive
    with 178 posts/shares
  • Click thru rate .2 which is
    better than average

Applebee’s Late Night Mobile Campaign

Applebee's

BACKGROUND

WHG remodeled many of their Applebee’s restaurants in WI. Late Night was also a key priority during this timeframe for the client. It was a great opportunity to execute a promotions surrounding Late Night while driving awareness of the newly remodeled restaurants.

EXECUTION

Advertised several mobile promotions 4X over twelve weeks geo-targeted to A18-34 within a
three to five mile radius of the restaurant.

SOLUTION

Execute mobile marketing promotions targeting restaurants industry personnel in the area.

RESULT

Grew Late Night sales 15% over prior year. Transactions and drink sales increased significantly due to promotions and deals offered. Frequency of current customers also
increased during the promotion.

KFC Daily Deals Drive Foot Traffic in Urban Trade Areas

KFC

BACKGROUND

The chicken segment in the Philadelphia market is extremely competitive for KFC. Mom and Pop’s as well as Popeye’s have a strong brand and market share. Inner city locations are valueoriented with a large amount of foot traffic in highly populated neighborhoods.

EXECUTION

Develop in-store merchandising elements targeting the foot traffic at inner city restaurants. Drop Direct Mail 3X over twelve week period to drive awareness of the promotion. Target was 2-3 mile radius surrounding the store.

SOLUTION

Promote value-oriented, individual products and COB offerings including side and drink for consumers on the go/heading home to dinner.

RESULT

Test restaurants achieved +2.72% sales growth over the twelve-week period, ROI was 2.4:1. The test out-performed the control in net sales as well as transactions. Check was down versus control due to the high discount of the deals. High AA restaurants out-performed Hispanic restaurants for coupon redemption. The 7 Pc COB and Meal offer allocated for sixty-percent of the deals redeemed, while Wings bundled deals and 12 Pc Meal accounted for seventy-two percent of coupons redeemed.

Successful Louisville Local Campaign Becomes a National LTO

Pizza Hut

BACKGROUND

Client believed there was a big opportunity to grow sales by promoting Wings and Pasta in the Louisville market. He requested sales analysis and research to back-up his theory as well as a recommendation on how to promote Wings and Pasta in his market..

EXECUTION

Through analyzing sales data, it was determined that the opportunity included only Wings and not Pasta. Pasta sales mix had declined over several years and did not improve when
promoted on TV. Program was launched on TV, print, and in-store POP with a $.50 Wings offer.

SOLUTION

Gather research and analysis to guide direction on media as well as creative and offer.

RESULT

Sales grew 4% over the twelve week timeline. The promotion drove lunch sales as well as week-end Wing sales. The $.50 Wings promotion was so successful that it was launched nationally.